Cult of the Luxury Brand

Cult of the Luxury Brand
Author :
Publisher : Nicholas Brealey International
Total Pages : 320
Release :
ISBN-10 : 9781904838296
ISBN-13 : 1904838294
Rating : 4/5 (294 Downloads)

Book Synopsis Cult of the Luxury Brand by : Radha Chadha

Download or read book Cult of the Luxury Brand written by Radha Chadha and published by Nicholas Brealey International. This book was released on 2010-12-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to explore how and why an amazing "luxeplosion" is rocking Asia.


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This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth