The CRM Handbook
| Author | : Jill Dyché |
| Publisher | : Addison-Wesley Professional |
| Total Pages | : 338 |
| Release | : 2002 |
| ISBN-10 | : 0201730626 |
| ISBN-13 | : 9780201730623 |
| Rating | : 4/5 (623 Downloads) |
Book Synopsis The CRM Handbook by : Jill Dyché
Download or read book The CRM Handbook written by Jill Dyché and published by Addison-Wesley Professional. This book was released on 2002 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.