This book focuses on creative writing both as a subject in universities and beyond academia, with chapters arranged around three organising sub-themes of practi

Technological and social change has transfigured the market for creative industries. A new generation of intermediaries including Amazon, Apple, Facebook and Go

This book focuses on creative writing both as a subject in universities around the world and beyond academia. It offers a thought-provoking analysis of creativi

This vibrant textbook addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide range of internation

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthe