The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by

Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organiza

Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now

In the 21st century, sport is big business – big international business. The huge investments made in the World Cup and the Olympics show how important sport

This book explores the business aspect of sports with an orientation to those topics that are most relevant to journalists, providing the foundation for underst