The Artisan Brand

The Artisan Brand
Author :
Publisher : Edward Elgar Publishing
Total Pages : 262
Release :
ISBN-10 : 9781839106132
ISBN-13 : 1839106131
Rating : 4/5 (131 Downloads)
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Book Synopsis The Artisan Brand by : Mulholland, Jon

Download or read book The Artisan Brand written by Mulholland, Jon and published by Edward Elgar Publishing. This book was released on 2022-10-07 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investigating the changing forms and dynamics of the artisanal and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. An international range of case studies is used to demonstrate that the sector must harness the transformational opportunities of technological innovation to ensure future viability and vitality.


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