This book is the first to deal with the world composition of television ratings. It focuses on the peoplemeter, a 25 year old technology which succeeds in homog

This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of researc

The early years of the twenty-first century have seen dramatic changes within the television industry. The development of the internet and mobile phone as platf

Delineates the globalizing pressures and opportunities that have dramatically transformed the terrain of Chinese film and television, including the end of the c

New York Times Book Review • Notable Book of the Year Washington Post • 50 Notable Works of Nonfiction in 2019 NPR.org • NPR 2019 Concierge Slate • 10 B