Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level program

This workbook now has over 250 student activities designed in a worksheet form. This means that you can print or photocopy pages for students and use them in cl

With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans. Getting a message through to

This is a textbook supplement to be used in the instruction of creativity to marketing and business students at the college level.