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You have a terrific idea. You know it is so powerful that it could change a life, a market, or even the world. There's just one problem: others can't, or don't,
Language: en
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Please note: This is a companion version & not the original book. Sample Book Insights: #1 Are you overwhelmed by too many ideas. Most people have far more idea
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The innovator who drives the success of many of the worlds top brands, including Fructisthe #1 selling shampoo in the worldprovides a systematic approach to cre
Language: en
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Type: BOOK - Published: 2013-11-03 - Publisher: Kogan Page Publishers
Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyer
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WINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are changing but the marketing categories used to identify them have not. Engage with this new genera