Tourism is the world's second largest industry employing on an average one out of twenty adult men and women world-wide and the ratio is one out of ten when it

Travel and tourism is one of the world's largest industries. With improved marketing, most tourism businesses can claim a bigger share of this lucrative but fra

This book presents eleven case studies of success about Latin America tourism. The cases are embedded in a framework describing the economic and cultural founda

Tourism: How effective management makes the difference builds tourism's components and impacts into a total framework showing how it should be made subject to a