Successful Focus Groups

Download or read book Successful Focus Groups written by David L. Morgan and published by SAGE. This book was released on 1993-04-19 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title addresses the issues, practice wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, it covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.