An insightful exploration of political polling and a bold defense of its crucial role in a modern democracy. Public opinion polling is the ultimate democratic p

A sweeping look at the messy and contentious past of US presidential pre-election polls and why they aren’t as reliable as we think. Polls in U.S. presidentia

Interpreting poll data as a prediction of election outcomes is a practice as old as the field, rooted in a fundamental misunderstanding of what poll data means.

Polling at a Crossroads presents an intuitive paradigm that allows us to understand and confront the challenges facing modern polling.

Called a "timely read for the politically inclined" (Booklist), this book from one of America’s most prominent pollsters offers readers a master class in unde