The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relation

Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved i

First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizationa

How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strat