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Type: BOOK - Published: 2008-04-11 - Publisher: SAGE
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Language: en
Pages: 257
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Type: BOOK - Published: 2016-11-10 - Publisher: SAGE
'Küng’s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a s
Language: en
Pages: 431
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Type: BOOK - Published: 2020-12-21 - Publisher: Springer Nature
This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspecti
Language: en
Pages: 321
Pages: 321
Type: BOOK - Published: 2020-09-11 - Publisher: Springer Nature
“Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations.
Language: en
Pages: 298
Pages: 298
Type: BOOK - Published: 2006-08-15 - Publisher: Routledge
Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapte