Related Books

Strategic Customer Management
Language: en
Pages: 547
Authors: Adrian Payne
Categories: Business & Economics
Type: BOOK - Published: 2013-03-28 - Publisher: Cambridge University Press

DOWNLOAD EBOOK

Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this
Strategic Customer Service
Language: en
Pages: 274
Authors: John A. GOODMAN
Categories: Business & Economics
Type: BOOK - Published: 2009-05-13 - Publisher: AMACOM Div American Mgmt Assn

DOWNLOAD EBOOK

The success of any organization depends on high-quality customer service. But for companies that strategically align customer service with their overall corpora
Managing Customer Experience and Relationships
Language: en
Pages: 517
Authors: Martha Rogers
Categories: Business & Economics
Type: BOOK - Published: 2022-04-19 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of
Customer Relationship Management
Language: en
Pages: 411
Authors: V. Kumar
Categories: Business & Economics
Type: BOOK - Published: 2018-05-15 - Publisher: Springer

DOWNLOAD EBOOK

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtai
Strategic Customer Management
Language: en
Pages: 339
Authors: Nigel F Piercy
Categories: Business & Economics
Type: BOOK - Published: 2009-03-12 - Publisher: OUP Oxford

DOWNLOAD EBOOK

A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. Traditional concepts