Strategic Communication Research Methods highlights the importance of research in professional communication settings and provides students with the practical i

Public Relations: A Guide to Strategic Communication gives students a look into the real world of public relations. In a field that changes rapidly in both theo

The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected ou

This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st cent