This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value,

WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and ent

Facebook. Instagram. Twitter. LinkedIn. Snapchat.Not long ago, these weren't even words. Yet now they're the power players whose mysterious algorithms can make

"How do we get customers to choose us over our competitors?"In a crowded market it's imperative to demonstrate that you understand what your customers value and