In this unique text you'll find practical business theory and professional practice guidelines specifically for the sport business manager. The basics of runnin

Global Sport Business: The Community Impact of Commercial Sport involves a range of pressing issues that come with the arrival of sport as a commodity in the wo

Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisa

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely an

Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of pe