Sports Media, Marketing, and Management
| Author | : Information Resources Management Association |
| Publisher | : Business Science Reference |
| Total Pages | : 475 |
| Release | : 2018 |
| ISBN-10 | : 1522554750 |
| ISBN-13 | : 9781522554752 |
| Rating | : 4/5 (752 Downloads) |
Book Synopsis Sports Media, Marketing, and Management by : Information Resources Management Association
Download or read book Sports Media, Marketing, and Management written by Information Resources Management Association and published by Business Science Reference. This book was released on 2018 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics such as brand management, social media, and sports tourism marketing"--