The airline industry is in a state of radical restructuring as its markets and key stakeholders (customers, airline labour and management groups, governments, a

An airline has over 50 different brand touchpoints at which it can choose to operate exactly as it has in the past or to exceed expectations at each step and be

Now in its ninth edition, Air Transportation: A Global Management Perspective by John Wensveen is a well-proven, accessible textbook that offers a comprehensive

Airlines willing to develop insight from foresight relating to the expected ’step phase changes’ will eventually improve their margins. However, the backwar

Fasten Your Seatbelt: The Passenger is Flying the Plane is the fourth in a series written at the encouragement of practitioners in the global airline industry.