This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mech

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Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edit

The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in cr