This volume provides an in-depth examination of the role of sexuality in consumers’ life course and in the marketing of products and services. Leading scholar

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work

Explores how evolutionary psychology has begun to identify the prehistoric origins of human behavior and discusses how those discoveries have influenced the way

In western societies today, it goes almost without saying that sex and consumption are closely related. On the one hand, there is a plethora of commercial goods

This volume provides an in-depth examination of the role of sexuality in consumers’ life course and in the marketing of products and services. Leading scholar