Services Marketing
| Author | : Christopher Lovelock |
| Publisher | : Pearson |
| Total Pages | : 0 |
| Release | : 2014-12-12 |
| ISBN-10 | : 0134123905 |
| ISBN-13 | : 9780134123905 |
| Rating | : 4/5 (905 Downloads) |
Book Synopsis Services Marketing by : Christopher Lovelock
Download or read book Services Marketing written by Christopher Lovelock and published by Pearson. This book was released on 2014-12-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.