Learn how to develop the values proven to boost sales performance, to ensure customers choose you over the competition in today's crowded marketplace. For years

For the first time the inside story of Russia's marketing of their space program to the West is chronicled by one who was there. The colourful tales are told, w

In this entertaining and informative book, Walter Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained ex

That market forces drive the news is not news. Whether a story appears in print, on television, or on the Internet depends on who is interested, its value to ad

A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better busin