This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Bu

The Global Action Plan of the United Nations Decade of Family Farming 2019–2028 (UNDFF) recognizes the need to promote Rural Communication Services (RCS) to a

The Global Action Plan of the UN Decade of Family Farming (UNDFF 2019-28) recognizes the need to promote rural communication services (RCS) to advance sustainab

"Today more than ever smallholders and rural communities require access to information and communication to make their voices heard and change their lives for t

This book provides a comprehensive understanding of rural marketing and management practices in India, with a focus on targeting rural consumers. It covers topi