Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporar

Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporar

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consum

Landing an internship at prestigious Hopewell General is a dream come true for Tamara St. John. She struggled hard to get where she is—and isn't about to risk

Tells how to improve relations with one's banker, discusses the business loan process, and offers advice on obtaining needed financing.