The pursuit of the golden balance between oversimplification and overload with theory has always been the primary goal of every author of book on rheology. Rheo

This text introduces the subject of rheology in terms understandable to non-experts and describes the application of rheological principles to many industrial p

The Structure and Rheology of Complex Fluids describes the microstructures of polymeric, colloidal, amphiphilic, and liquid crystalline liquids, and the relatio

This book gives a brief but thorough introduction to the fascinating subject of non-Newtonian fluids, their behavior and mechanical properties. After a brief in

This book bridges the gap between the theoretical work of the rheologist, and the practical needs of those who have to design and operate the systems in which t