In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on w

The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing

Born from studies and the experiences of its author, Retail Marketing Management provides guidelines, concepts, and practices of marketing, with a special focus

Retail Management is the process which helps the customers to procure the desired merchandise form the retail stores for their personal use. It includes all the