Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering d

This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, f

​ The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring busi

The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and or