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Type: BOOK - Published: 1997-06-30 - Publisher: Taylor & Francis
Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional med
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Pages: 274
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Language: en
Pages: 337
Pages: 337
Type: BOOK - Published: 2010-04-21 - Publisher: Infobase Publishing
Offers career information in radio. Profiles include news, sports, sales, management, publicrelations, traffic, engineering, and programming.
Language: en
Pages: 217
Pages: 217
Type: BOOK - Published: 1997-07-29 - Publisher: Taylor & Francis
This handbook is intended to give the broadcast industry an authoritative guide to the Radio Data System (RDS), also called Radio Broadcast Data System (RBDS).
Language: en
Pages: 388
Pages: 388
Type: BOOK - Published: 2002 - Publisher: FT Press
Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Medi