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This is the first book to provide a precise description of how companies can put purpose into practice. Based on groundbreaking research undertaken between Oxfo
Grow the Pie
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Should companies be run for profit or purpose? This book shows how they can deliver both-based on rigorous evidence and an actionable framework. This edition, u
Good Is the New Cool
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Authors: Afdhel Aziz
Categories: Business & Economics
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“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges
Essentials of Marketing Research
Language: en
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Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing
Financing Nonprofits
Language: en
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Authors: Dennis R. Young
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Nonprofits often struggle financially, overwhelmed by the need to muster a complex combination of income streams that range from grants and government funding t