What's Your Purple Goldfish?
| Author | : Stan Phelps |
| Publisher | : |
| Total Pages | : 210 |
| Release | : 2012-01 |
| ISBN-10 | : 0984983805 |
| ISBN-13 | : 9780984983803 |
| Rating | : 4/5 (803 Downloads) |
Book Synopsis What's Your Purple Goldfish? by : Stan Phelps
Download or read book What's Your Purple Goldfish? written by Stan Phelps and published by . This book was released on 2012-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you stand out in a sea of sameness? What's Your Purple Goldfish (WYPG?) is about differentiation via added value. Marketing to your existing customers via G.L.U.E (giving little unexpected extras). The end result is increased sales, happier customers and positive word of mouth.