This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public

The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the

Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish

The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public re

Timely and engaging case studies cover prominent campaigns such as KFC's creative response to a chicken shortage, Amazon's internal communications efforts to sh