Describes the principles of public relations practice. Explains the techniques used to carry out the principles. Defines the ethical standards professionals sho

Designed to give your students the extra support they need to succeed in your classroom, our Study Edition of Wilcox's "Public Relations: Strategies and Tactics

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Upda

NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a grea