California-based consultant on Internet communications Holtz has updated his 1998 guide by removing the basics of computer use that he can now assume readers to

The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has cha

The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communica

This title aims to bridge the gap between action and analysis for public relations and the Internet. It covers up-to-date research and gives practical advice on

Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprece