The Public Image of Henry Ford
| Author | : David Lanier Lewis |
| Publisher | : Wayne State University Press |
| Total Pages | : 612 |
| Release | : 1976 |
| ISBN-10 | : 0814318924 |
| ISBN-13 | : 9780814318928 |
| Rating | : 4/5 (928 Downloads) |
Book Synopsis The Public Image of Henry Ford by : David Lanier Lewis
Download or read book The Public Image of Henry Ford written by David Lanier Lewis and published by Wayne State University Press. This book was released on 1976 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: Skillful journalism and meticulous scholarship are combined in the full-bodied portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. Writing with verve and objectivity, David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.