The Rise and Spread of Advertising, Public Relations, Marketing and Branding.

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. B

"This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange.

The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own infor