It is well understood that many business operations are evolving to fit within the mold of society’s technological advancement. This is no different for marke

Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thu

Corporate Social Responsibility (CSR) has become a crucial component in many industries, driving companies to adopt sustainable practices and prioritize the wel

The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-

Today’s businesses face the pressing challenge of how to effectively engage and build lasting relationships with customers in an increasingly crowded and compe