This book is a comprehensive and practical guide to project marketing – a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructu

Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliv

Marketing is about placing a new product or service into the market. Projects are about delivering new products and services. The merger of these two fields hol

Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketin