Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product De

"The P-51 Mustang—perhaps the finest piston engine fighter ever built—was designed and put into flight in just a few months. Specifications were finalized o

In this landmark book, Preston Smith attributes the recent declinein innovation to pressure from financial markets that drivesmanagement toward rigid developmen

Develop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management Association's (PDMA) guide

Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strateg