This clearly written and engaging text is a comprehensive introduction to the principles and techniques of behavior modification. Drawing on research, theory an

APPLIED BEHAVIOR ANALYSIS Applied Behavior Analysis: Principles and Procedures for Modifying Behavior will serve as a resource for students who plan to become b

Professor Bandura presents basic psychological principles governing human behavior within the conceptual framework of social learning, reviewing the recent theo

A thorough, up-to-date presentation of the major issues, theories, concepts, and research in behavior modification. This book demonstrates how to pinpoint and i