From a political-polling expert, an eye-opening—and hilarious—look at the origins of polls and how they have been used and abused ever since. Opinion polls

The 2008 presidential election provided a "perfect storm" for pollsters. A significant portion of the population had exchanged their landlines for cellphones, w

Quantifying the American mood through opinion polls appears to be an unbiased means for finding out what people want. But in Numbered Voices, Susan Herbst demon

In the 2000 national elections, $100 million was spent on campaign polling alone. A $5 billion industry from Gallup to Zogby, public opinion polling is growing