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Persuadable
Language: en
Pages: 0
Authors: Al Pittampalli
Categories: Business & Economics
Type: BOOK - Published: 2016-01-26 - Publisher: HarperBusiness

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As a leader, changing your mind has always been perceived as a weakness. Not anymore. In a world that’s changing faster than ever, successful leaders realize
The Persuadable Voter
Language: en
Pages: 268
Authors: D. Sunshine Hillygus
Categories: Political Science
Type: BOOK - Published: 2014-04-24 - Publisher: Princeton University Press

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The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do ca
The Gamble
Language: en
Pages: 360
Authors: John Sides
Categories: Political Science
Type: BOOK - Published: 2014-09-07 - Publisher: Princeton University Press

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A unique "moneyball" look at the 2012 U.S. presidential contest between Barack Obama and Mitt Romney "Game changer." We heard it so many times during the 2012 U
Read This Before Our Next Meeting
Language: en
Pages: 80
Authors: Al Pittampalli
Categories: Business & Economics
Type: BOOK - Published: 2015-09-15 - Publisher: Penguin

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Traditional meetings are a weapon of mass interruption. Long live the Modern Meeting! The average American office worker spends eleven hours in meetings every w
Hacking the Electorate
Language: en
Pages: 273
Authors: Eitan D. Hersh
Categories: Political Science
Type: BOOK - Published: 2015-06-09 - Publisher: Cambridge University Press

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Hacking the Electorate is the most comprehensive study to date about the consequences of campaigns using microtargeting databases to mobilize voters in election