Cool

Cool
Author :
Publisher : Macmillan
Total Pages : 305
Release :
ISBN-10 : 9780374129187
ISBN-13 : 0374129185
Rating : 4/5 (185 Downloads)
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Book Synopsis Cool by : Steven Quartz

Download or read book Cool written by Steven Quartz and published by Macmillan. This book was released on 2015-04-14 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A philosopher/neuroscientist and a political scientist present their intriguing theory of consumerism, discussing how the human brain's decision-making instincts that date back to primitive times, coupled with an unconscious need for social esteem ultimately drive spending habits.


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