In recent years, international trade has become a subject of increaed practical importance and also one of the most intellectually exciting parts of economics.

How could one company—General Motors—meet disaster on one continent and achieve explosive growth on another at the very same time? While General Motors was

This book is a sound and comprehensive introduction to advertising planning and branding. Intended for students of and beginners in advertising and marketing, i

'International Business' covers international business issues from a multinational perspective. Each chapter features the reverse perspective case that provides