Related Books
Language: en
Pages: 256
Pages: 256
Type: BOOK - Published: 2015-12-11 - Publisher: Springer
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the found
Language: en
Pages: 265
Pages: 265
Type: BOOK - Published: 2020-06-09 - Publisher: Berrett-Koehler Publishers
An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual c
Language: en
Pages: 406
Pages: 406
Type: BOOK - Published: 2015 - Publisher:
"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction create
Language: en
Pages: 90
Pages: 90
Type: BOOK - Published: 2016-02-15 - Publisher: Business Expert Press
This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model encompassing brand characteris
Language: en
Pages: 471
Pages: 471
Type: BOOK - Published: 2021-07-17 - Publisher: Springer Nature
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a