'On Becoming a Consumer' is an easy-to-read theoretical discussion of the development of consumer behaviour patterns from age zero to 100 months - the time peri

Written by two scholars at the forefront of conducting research on the psychology of consumers and mentoring those new to the field, Becoming a Consumer Psychol

The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consum

Consumer Behaviour: Buying, Having Being eBook.

This book offers a new perspective on sociological studies of the consumer society, introducing neglected normative questions relating to the good life and huma