Related Books

Omni-personal Luxury
Language: en
Pages: 193
Authors: Rebecca Schmitt
Categories: Business & Economics
Type: BOOK - Published: 2021-12-02 - Publisher: Springer Nature

DOWNLOAD EBOOK

Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital t
Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands
Language: en
Pages: 386
Authors: Wilson Ozuem
Categories: Business & Economics
Type: BOOK - Published: 2019-11-15 - Publisher: Universal-Publishers

DOWNLOAD EBOOK

This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors a
The Road to Luxury
Language: en
Pages: 519
Authors: Ashok Som
Categories: Business & Economics
Type: BOOK - Published: 2021-10-26 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field The thoroughly revised Second Edition of Th
Digital Transformation for Fashion and Luxury Brands
Language: en
Pages: 508
Authors: Wilson Ozuem
Categories:
Type: BOOK - Published: - Publisher: Springer Nature

DOWNLOAD EBOOK

The New Luxury Experience
Language: en
Pages: 240
Authors: Wided Batat
Categories: Business & Economics
Type: BOOK - Published: 2019-04-29 - Publisher: Springer

DOWNLOAD EBOOK

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience