I. Nuevas tendencias en la dirección y organización hotelera; II. Nuevas tendencias en la dirección de agencias de viaje; III. Nuevas tendencias del marketin

For many countries tourism is an industry of great economic significance; it is seen as a main instrument for regional development, as it stimulates new economi

This book presents the foundations for the future of tourism in a structured and detailed format. The who-is-who of tourism intelligence has collaborated to pre

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship

This book describes the state of the art of tourism planning and management in national parks and protected areas. It also provides guidelines for best practice