The most definitive report ever on verdict effects, this book gives striking new evidence that media assessments of presidential debates sway voters. The author

The most definitive report ever on verdict effects, this book gives striking new evidence that media assessments of presidential debates sway voters. The author

In presidential elections, do voters cast their ballots for the candidates whose platform and positions best match their own? Or is the race for president of th

This book examines the present and future of televised election debates, from the Nixon-Kennedy presidential debate of 1960 to the age of digital interactive mu

Political debates are an important facet of modern election campaigns. How politicians frame an argument, how the audience perceives it, and how the media decid