Over the past decade, many companies have adopted new strategies for manufacturing, which have taken their competitiveness on to new planes. A whole array of in

Over the last twenty years, there has been an increasing number of factors that have placed the manufacturing strategies of companies and countries in a global

Current approaches to marketing strategy are divided between the classic strategic marketing traditions and newer approaches such as relationship marketing. New

This book considers the concepts of organisational learning and the learning organisation, and critically examines their take up within the context of four cont

This title was first published in 2000: A consideration of continuous improvement (CI) practice and performance. It brings together the results of a survey cond